AI Blog by Luis Merces

AI that works
in the real world.

Practical guides, honest tool reviews, and weekly insights for builders who want to use AI — not just read about it.

Tutorial

How to use ChatGPT for marketing — a real workflow

Not theory. The exact prompts and process I use to write client campaigns, generate ideas, and compress a 4-hour job into 40 minutes.

Luis Merces 6 min read
Trends

The AI tools that actually replaced my old stack

I stopped using five tools I'd been paying for. Here's what replaced them, why, and what I gained and lost in the switch.

Luis Merces 4 min read
Published Weekly
Languages EN + PT
Focus Practical AI for builders
Affiliate disclosure Clearly marked

What you'll find here

Cut through the noise.

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News & Trends

What's changing in AI this week — and whether it actually matters to you. No hype, no reposted press releases.

Tutorials

Step-by-step guides to AI tools. From your first prompt to a working workflow — in language that doesn't require a CS degree.

AI for Business

How to apply AI in marketing, operations, and content. Tested on real agency work — not hypothetical scenarios.

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Weekly newsletter

One email. No noise.

Every week, I share the AI tools I'm testing, the results I'm seeing, and the shortcuts I wish I'd known earlier. No AI-generated filler. Just what I'd tell a friend.

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About

Written by someone who uses it.

I'm Luis Merces, founder of Strativera. I use AI every day — to build websites, write content, automate workflows, and help clients grow. Nexo AI is where I share what I learn.

Read more about me
L

Luis Merces

Founder of Strativera · Digital agency builder · AI practitioner based in Portugal. Writing about AI because most AI content is written by people who don't actually use it.

AI for business
Based in Portugal
EN + PT